In April 1913 Jacob Merkelbach opened a portrait photo studio above the luxury fashion house of Hirsch & Cie on Leidseplein in Amsterdam, a prime location for an ambitious photographer. From its foundation Photo Studio Merkelbach was very successful.
The studio was popular by renowned and non renowned people. Queen Wilhelmina, Mata Hari, Eddy Christiani, Fien de la Mar, Toon Hermans, Mrs Van Aalst of the Overtoom, the dog of Mr. Zeeman from De Lairessestraat, they are all immortalized by Merkelbach.
The City Archives grabs the milestone 1913-2013 to digitize the collection of 40,000 glass negatives and exhibit them online and in the exhibition.
As of September 13, 2013 the City Archives presents the exhibition Photo Studio Merkelbach; Portraits 1913-1969 a selection of over 40,000 portraits of this legendary studio: celebrities, movie stars, artists and stage ? mannequins of yesteryear are reviewed.
In a video installation 1000 family portraits are shown. Additionally documents, posters, glass negatives and the original wooden plate camera give a good impression of ??the craftsmanship and the popularity of the studio.
Rapenburg Plaza was responsible for the lighting design and lighting installation.